Project Summary
For the Haglöfs Outsiders by Nature Film Festival, we produced the documentary META: Female Pioneers in Mountaineering, showcasing the spirit of exploration, resilience, and respect for nature that defines Haglöfs, the Swedish outdoor clothing brand. The film highlights the remarkable achievements of female mountaineers, aligning with the brand’s values and connecting with its community on a deeper level. Screened at top festivals worldwide, including the Kendal Mountain Festival, Vancouver International Mountain Film Festival and Whistler Film Festival, the documentary has become a powerful storytelling tool for Haglöfs, pushing creative boundaries while authentically engaging its audience.
Directed by Annette Wahl
With Maria Granberg, Martin Lundberg, Benjamin Ribeyre and Erin Smart
Camera Peter Brockman
Editor Jan Bihl
Animation Adam af Ekenstam
Colour by Chris McKissick
Sounddesign Johannes Kunz
Supported by Haglöfs and 6AM
